Strategic Management: Strategists at Work, Craig Robinson, Donald MacLean, Robert MacIntosh
Автор: Richard Rumelt Название: The Crux : How Leaders Become Strategists ISBN: 1788169514 ISBN-13(EAN): 9781788169516 Издательство: Profile Рейтинг: Цена: от 1171.00 р. Наличие на складе: Есть
Описание: A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy
Автор: L. Alkaersig; K. Beukal; T. Reichstein Название: Intellectual Property Rights Management ISBN: 1349500534 ISBN-13(EAN): 9781349500536 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Автор: Eric K. Clemons Название: New Patterns of Power and Profit ISBN: 3030131122 ISBN-13(EAN): 9783030131128 Издательство: Springer Рейтинг: Цена: 4611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book.This book instills pattern-based thinking that will prepare all readers for greater success in our rapidly changing world. It will help executives, regulators, investors, and concerned citizens better navigate their way through the digital transformation of everything.Professor Clemons presents six patterns for staying competitive and achieving profitable business models. The author'sreframe-recognize-respond framework teaches readers how to transform unfamiliar problems into familiar patterns, how to determine which patterns to apply in different situations, and how to respond most effectively.Information changes everything. This book is a guide to power and profit from understanding changes in the age of digital transformation.
Автор: A. Simpson Название: The Brand Strategist`s Guide to Desire ISBN: 1349468967 ISBN-13(EAN): 9781349468966 Издательство: Springer Рейтинг: Цена: 2794.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people`s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
Автор: Hughes, Owen E. Название: Art of strategy ISBN: 0367757737 ISBN-13(EAN): 9780367757731 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategy is best understood not as a science, but as an art--one of universal applications that transcend situation or historical context. This book is an ideal strategy text for any practitioner, lecturer or student that tires of familiar strategy frameworks with limited scope.
Описание: Succeed as a professional strategist and learn how to adapt to new challenges with this practical guide based on original research.
Автор: Clemons, Eric K. Название: New patterns of power and profit ISBN: 3030004422 ISBN-13(EAN): 9783030004422 Издательство: Springer Рейтинг: Цена: 4611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book.This book instills pattern-based thinking that will prepare all readers for greater success in our rapidly changing world. It will help executives, regulators, investors, and concerned citizens better navigate their way through the digital transformation of everything.Professor Clemons presents six patterns for staying competitive and achieving profitable business models. The author'sreframe-recognize-respond framework teaches readers how to transform unfamiliar problems into familiar patterns, how to determine which patterns to apply in different situations, and how to respond most effectively.Information changes everything. This book is a guide to power and profit from understanding changes in the age of digital transformation.
Автор: Nardia Haigh Название: Scenario Planning for Climate Change: A Guide for Strategists ISBN: 1138498386 ISBN-13(EAN): 9781138498389 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Award-winning book that sets out an engaging step-by-step scenario-planning method that senior executives, managers, consultants and students can easily follow to develop a long-term strategy for climate change.
Автор: Ohmae, Kenichi Название: Mind of the strategist ISBN: 0070479046 ISBN-13(EAN): 9780070479043 Издательство: McGraw-Hill Рейтинг: Цена: 4975.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.
Описание: Through interviews with corporate strategists and eminent consultants at leading companies around the world, this book recounts the origins and development of Strategy as a profession, and explores how strategic management and open strategy have become important practices in contemporary organizations.
Автор: Cohen, William Название: Art of the strategist ISBN: 0814414095 ISBN-13(EAN): 9780814414095 Издательство: McGraw-Hill Рейтинг: Цена: 2145.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.
Автор: Mike Davidson Название: The Grand Strategist ISBN: 1349137219 ISBN-13(EAN): 9781349137213 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This short and compulsively re-readable book shows you how you can apply state-of-the-art strategic management to every aspect of your job. The world`s best managers - The Grand Strategists have found a way of working that provides a powerful answer to the fundamental challenges facing managers today.
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