Автор: Shankar, Bala Название: Nuanced account management ISBN: 9811083622 ISBN-13(EAN): 9789811083624 Издательство: Springer Рейтинг: Цена: 3213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. With a nuanced version of `account management` that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a `competitive advantage` on its own.
Автор: Fleischmann, Klaas Название: Customer centred signalling ISBN: 9082796309 ISBN-13(EAN): 9789082796308 Издательство: Неизвестно Рейтинг: Цена: 3723.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Название: Developing insights on branding in the b2b context ISBN: 178756276X ISBN-13(EAN): 9781787562769 Издательство: Emerald Рейтинг: Цена: 15651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Название: Organizing marketing and sales ISBN: 1787549690 ISBN-13(EAN): 9781787549692 Издательство: Emerald Рейтинг: Цена: 15651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Описание: This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.
Описание: Many companies want to make their sales agile. This book shows how the elements of the leading agile framework "Scrum" should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations.
Описание: The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley`s sales bible" (Inc.com)
Sales is not rocket science but there are clear differences between what average and great sales people do differently in their everyday work. Most sales people can be successful every now and then, but it's the best that can perform at top levels consistently.
Packed with simple and powerful checklists and a clear story to follow, this book is sure to give you a solid list of improvement ideas, whether you are an account executive, sales manager or a consultant doing sales work here and there. The improvement ideas you will get from this book will allow you to elevate your game and make you more successful in selling your ideas, products and services.
Название: Organizing marketing and sales ISBN: 1787549712 ISBN-13(EAN): 9781787549715 Издательство: Emerald Рейтинг: Цена: 7926.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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