Описание: Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes.
Автор: Wolfgang Schwetz Название: Customer Relationship Management ISBN: 3322895297 ISBN-13(EAN): 9783322895295 Издательство: Springer Рейтинг: Цена: 5877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dieser Leitfaden fьr CRM-Anwendungen mit detailliertem Projekt-Stufenplan gibt Antwort auf die Frage: Welches CRM-System passt zu meinem Unternehmen?
Автор: Alexander H. Kracklauer; D. Quinn Mills; Dirk Seif Название: Collaborative Customer Relationship Management ISBN: 364205529X ISBN-13(EAN): 9783642055294 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.
Описание: Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.
Автор: SCN Education Название: Customer Relationship Management ISBN: 3322849635 ISBN-13(EAN): 9783322849632 Издательство: Springer Рейтинг: Цена: 16979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies need a new approach - CRM - to leverage the Web's unique strengths for capturing and publishing a single view of customers. How does it work? What is the best CRM strategy? Which companies have successfully implemented CRM in their business? This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition. This HOTT Guide is a unique ready-to-use guide for any manager interested in optimizing the relationship with his customers, by using the newest technologies.
Автор: Prof. Dr. Florian von Wangenheim; Markus W?bben Название: Analytical CRM ISBN: 3834912786 ISBN-13(EAN): 9783834912787 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment. One of the main reasons for this dilemma is that these data require advanced analytical processing to fully leverage their potential ("analytical CRM"). Yet, research and practice is still in its early stages with respect to analytical CRM. In particular, the so-called "non-contractual settings" remain widely unexplored. Lit- ature refers to a "non-contractual setting" when customer relationships are not governed by a contract that predetermines the monetary value and/or length of the relationship. Examples include hotels, airlines, and most retailers. The most obvious consequence for CRM is that the end of a customer relationship is not directly observable, i.e., a c- tomer can switch providers without notifying the focal provider. Consequently, analysis of customer retention, and future buying behavior is even more problematic than in contractual settings.
Описание: Based on the findings of a 4-yearEuropean and Latin American research project, this book provides a theoreticalframework, practical instruments and cases on how SMEs in diverse economic,social and cultural contexts can develop crisis resilience, increase agility,innovate and thus successfully compete in turbulent times.
Автор: Peter J. Buckley; Jaime Campos; Eduardo White Название: International Technology Transfer by Small and Medium-Sized Enterprises ISBN: 1349256889 ISBN-13(EAN): 9781349256884 Издательство: Springer Рейтинг: Цена: 27251.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is the culmination of a research effort which spanned all continents and involved a large number of research teams from both the industrialised and developing countries. A key aspect of the research was the fact that firms in source and host countries were matched to assure a degree of consistency in the firm coverage and their responses.
Автор: Mclean Название: Grow Your Factory, Grow Your Profits ISBN: 1138409383 ISBN-13(EAN): 9781138409385 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
When I was first given the job of managing a small plastics factory back in 1989, I quickly realized that most of the books and teaching on Lean Manufacturing were designed for big companies and were not relevant to my factory. --Tim Mclean The last 25 years has seen Tim lead and assist over 100 small to medium-sized enterprise (SME) manufacturing operations. This experience has now been condensed in to Grow Your Factory, Grow your Profits: Lean for Small and Medium-Sized Manufacturing Enterprises, a start-to-finish guide on how to run a successful small and medium-sized manufacturing operation.
The book presents case studies, practical examples, illustrations, charts, and pictures from real SME manufacturers to provide straightforward solutions to the issues facing every growing manufacturing business. In the book, Tim McLean explains:
How to recruit the right people and design the right organization
How to empower those people to take accountability and free yourself up from day to day "fire fighting"
How to develop a Lean Plant Layout that will maximize productivity and optimize the use of space
How to manage materials in order to slash inventory and shortages
How to schedule production in order to cut lead times, cut inventory, and delight customers
How to get started on a Lean transformation when you lack the resources of a big company
The book details how SMEs differ from large organizations and why the approach to improvement must also be different. Covering the complete life cycle of small and medium-sized manufacturers, the book addresses a different SME manufacturing issue in each chapter. This enables readers to tackle issues at their own pace and in their own order of priority.
Grow Your Factory, Grow Your Profits is essential reading for owners, managers, and operational leaders in the 90 percent of manufacturing enterprises that are small or medium sized.
Автор: Antony, Jiju Название: Lean Six Sigma for Small and Medium Sized Enterprises ISBN: 1482260085 ISBN-13(EAN): 9781482260083 Издательство: Taylor&Francis Рейтинг: Цена: 14086.00 р. Наличие на складе: Поставка под заказ.
Описание: The use of new technologies in business intelligence and analytics is critical for managers to have a set of tools for better decision-making on business decisions. This book addresses several dimensions of BI&A in favor of SMEs. This book includes research related to new trends in the SME arena.
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