Strategic Marketing for High Technology Products, Fotiadis, Thomas
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 2375.00 р. Наличие на складе: Есть (1 шт.) Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Mohr, Jakki J. Sengupta, Sanjit Slater, Stanley Название: Marketing of high-technology products and innovations ISBN: 1292040335 ISBN-13(EAN): 9781292040332 Издательство: Pearson Education Рейтинг: Цена: от 3520.00 р. Наличие на складе: Есть
Описание: For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Название: HBR`s 10 Must Reads on Strategic Marketing ISBN: 1422189880 ISBN-13(EAN): 9781422189887 Издательство: Perseus Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Описание: Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan`s The Irrational Consumer is your `must-have` primer to this world.
Автор: West Douglas Название: Strategic Marketing ISBN: 019968409X ISBN-13(EAN): 9780199684090 Издательство: Oxford Academ Рейтинг: Цена: 9186.00 р. Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Автор: Samanta Название: Strategic Marketing In Fragile Economic Conditions ISBN: 1466662328 ISBN-13(EAN): 9781466662322 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans.Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times.
Автор: Lawler Edward Название: Corporate Stewardship ISBN: 1783532599 ISBN-13(EAN): 9781783532599 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the need for global corporations to operate in fundamentally new ways, including the creation of strategies, organization designs, and policies that are simultaneously profitable, ethical, socially and environmentally responsible. It provides a deep understanding of the emerging corporate role as stewards of the future, and of the profound transition that is required.
Название: Political Marketing ISBN: 1138943053 ISBN-13(EAN): 9781138943056 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity.
This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Автор: Visser Wayne Название: World Guide to Sustainable Enterprise ISBN: 1783534613 ISBN-13(EAN): 9781783534616 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 4 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Americas.
Автор: Visser Wayne Название: World Guide to Sustainable Enterprise ISBN: 1783534672 ISBN-13(EAN): 9781783534678 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 1 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Middle East and North Africa.
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