Strategic Marketing for High Technology Products, Fotiadis, Thomas
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 2375.00 р. Наличие на складе: Есть (1 шт.) Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Mohr, Jakki J. Sengupta, Sanjit Slater, Stanley Название: Marketing of high-technology products and innovations ISBN: 1292040335 ISBN-13(EAN): 9781292040332 Издательство: Pearson Education Рейтинг: Цена: от 3520.00 р. Наличие на складе: Есть
Описание: For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Lawler Edward Название: Corporate Stewardship ISBN: 1783532599 ISBN-13(EAN): 9781783532599 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the need for global corporations to operate in fundamentally new ways, including the creation of strategies, organization designs, and policies that are simultaneously profitable, ethical, socially and environmentally responsible. It provides a deep understanding of the emerging corporate role as stewards of the future, and of the profound transition that is required.
Автор: Visser Wayne Название: World Guide to Sustainable Enterprise ISBN: 1783534613 ISBN-13(EAN): 9781783534616 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 4 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Americas.
Автор: Visser Wayne Название: World Guide to Sustainable Enterprise ISBN: 1783534672 ISBN-13(EAN): 9781783534678 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 1 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Middle East and North Africa.
Автор: Hunt Benedict Название: Strategic Marketing Management ISBN: 1682852725 ISBN-13(EAN): 9781682852729 Издательство: Неизвестно Цена: 24944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.
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Автор: Moutinho Luiz Название: Worldwide Casebook In Marketing Management ISBN: 9814689602 ISBN-13(EAN): 9789814689601 Издательство: World Scientific Publishing Рейтинг: Цена: 35482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Worldwide Casebook In Marketing Management Comprises Of A Large Collection Of Case Studies In Marketing And Business Management. It Covers A Huge Array Of Decision-Making Areas And Many Different Industries Ranging From Computers, Petrol Retailing And Electronic Gaming To Drinks, Fashion, Airlines And Mobile Communication. The Worldwide Cases Are All Related To Many Well-Known Brands And Corporations Like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, Etc.
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Описание: The global sustainability challenge is urgent, tremendous and increasing. From an ecological perspective, the current worldwide resource footprint requires approximately 1.5 planets to sustain existing life, and with current usage would require two planets by 2030. The social impact of ever-growing resource use disproportionately affects the world’s poor – the 3 billion people living on less than $2.50 a day, as they struggle to acquire what is needed to survive. The serious ecological and social challenges we face in trying to establish global sustainable supply chains must not be underestimated, yet so far research has largely ignored the social dimension in favour of the environmental and economic. So how can we develop business strategies that move away from a primary economic focus and give equal weight to people, planet and profit? How can we create sustainable supply chains that take a true triple-bottom-line approach?Implementing Triple Bottom Line Sustainability into Global Supply Chains features innovative research, highlighting new cases, approaches and concepts in how to successfully implement sustainability – covering economic, ecological and social dimensions – into global supply chains. The four parts cover the rationale for sustainable global supply chains, key enablers, case studies showing clear implementation steps, and directions for future research and development.This book is a must-read for any academic researching in sustainable supply chain management, procurement or business strategy, and for business leaders seeking cases that will inform a critical step forward for CSR programmes.
Автор: Samanta Название: Strategic Marketing In Fragile Economic Conditions ISBN: 1466662328 ISBN-13(EAN): 9781466662322 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans.Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times.
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