Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Bertini, Marco Название: Ends Game ISBN: 0262542773 ISBN-13(EAN): 9780262542777 Издательство: MIT Press Рейтинг: Цена: 2702.00 р. 3377.00-20% Наличие на складе: Есть (1 шт.) Описание: Social media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don`t need a newspaper, just your phone. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators` communication on Twitter, the individual and constituent forces that shape it, and the agendas that result.
Автор: John Hoover Название: How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone ISBN: 0471718548 ISBN-13(EAN): 9780471718543 Издательство: Wiley Рейтинг: Цена: 1551.00 р. 2216.00-30% Наличие на складе: Есть (1 шт.) Описание: HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don`t even realize when they are getting the deal of a lifetime.
Описание: Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
Автор: Lent, Robin Tour, Genevieve Название: Selling luxury ISBN: 0470457996 ISBN-13(EAN): 9780470457993 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.
Автор: Shonka Название: Beyond Selling Value ISBN: 0793154707 ISBN-13(EAN): 9780793154708 Издательство: Kaplan & Barrons Рейтинг: Цена: 2606.00 р. Наличие на складе: Нет в наличии.
Описание: Presents an approach to acquiring new customers that focuses on selling the overall value of a company`s product rather than just negotiating price. The authors describe strategies for gathering information about potential customers, bypassing the gatekeepers who block salespeople, gaining access to decision makers, and delivering presentations.
Автор: Marten James, Janney Caroline E. Название: Buying and Selling Civil War Memory in Gilded Age America ISBN: 0820359661 ISBN-13(EAN): 9780820359663 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What can consumerism and material culture teach us about how ordinary Americans remembered their Civil War?
Buying and Selling Civil War Memory explores ways in which Americans remembered the war in their everyday lives. There was an entire industry of Civil War memory that emerged in the Gilded Age. Civil War generals appeared in advertising; uniforms continued to be manufactured and sold long after the war ended; and in many other ways the iconography of the war was used to market products. What, then, can this tell us about the way Americans remembered their war in the most quotidian ways? The editors, James Marten and Caroline E. Janney, have assembled a collection of essays that provide a new framework for examining the intersections of material culture, consumerism, and contested memory.
Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized. Taken together, these essays trace the ways the buying and selling of the Civil War shaped Americans’ thinking about the conflict, making an important contribution to scholarship on Civil War memory and extending our understanding of subjects as varied as print culture, visual culture, popular culture, finance, the history of education, the history of the book, and the history of capitalism in this period. This highly teachable volume advances the subfield of memory studies and brings it into conversation with the literature on material culture—an exciting intellectual fusion.
The volume’s contributors include Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway, Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff, Paul Ringel, Natalie Sweet, David K. Thompson, and Jonathan W. White.
Автор: Leonard, Howell Название: Dropshipping ecommerce business model #2020 ISBN: 1953693164 ISBN-13(EAN): 9781953693167 Издательство: Неизвестно Рейтинг: Цена: 2752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers a view of a different education system: the world of talent development. In each chapter, former teachers recount the stories of how they made the career switch, describe their current roles, and share resources and tips for success.
Автор: Randy Gage Название: Direct Selling Success: From Amway to Zombies ISBN: 1119594553 ISBN-13(EAN): 9781119594550 Издательство: Wiley Рейтинг: Цена: 2850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage
Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he's at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiter--to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.
Since Randy's previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it's now much trickier to make simple product or income claims, and distributors are hungry for the right information on how to get it done. The business model has gained widespread public acceptance--it's now common for industry companies to secure naming rights for sports arenas and sponsor major league teams. Even Warren Buffet and Forbes Magazine promote the business. More and more people are taking on side hustles and are considering or already in the business.Maybe the biggest change is the impact of e-commerce, social media, and mobile apps on the business today. Randy's up-to-the-minute book explains how you can become successful in this new environment. The need for expert, proven guidance on the Direct Selling and Network Marketing profession has never been greater than right now. Direct Selling Success will help you:
Choose the best company for you
Locate the best candidates
Become a Rock Star recruiter
Design your system to create maximum duplication
Employ the latest e-commerce and social media marketing techniques to grow your business
Conduct powerful persuasive presentations
Become a positive, dynamic leader for your team
The Direct Selling industry continues to experience robust growth. The opportunity to generate passive income and create complete financial freedom is immense under current conditions. Direct Selling Success is a must-have resource for anyone who wants to build a team of customers and distributors that will generate residual income for years to come.
Автор: Fleischmann, Klaas Название: Customer centred signalling ISBN: 9082796309 ISBN-13(EAN): 9789082796308 Издательство: Неизвестно Рейтинг: Цена: 3723.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
THIS 2018 EDITION IS THE LATEST SOCIAL MEDIA RESOURCE SPECIFICALLY FOR DIRECT SALES
This is the book you've been waiting for. Tailored specifically to those in direct selling/network marketing businesses, Social Media for Direct Selling Representatives, 2nd edition. is the updated first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on extensive experience in the field and working with companies since 1998, this book was written by someone with the technical expertiseto know what works, and the industry knowledge to explain it in a way that makes sense.
In this volume, you will:
Learn the best ways to use Facebook, Instagram, Pinterest, LinkedIn, Twitter and other social networks for business.
See how best to focus your marketing efforts on serving the needs of your customers and building relationships that last.
Explore the options for conducting online events for sales and sponsoring.
Find out how to best find and convert leads to build your business.
Get step by step how-to instructions for conducting online sales parties through Facebook, Instagram and Pinterest.
Learn how to avoid the common pitfalls of using social media for your direct selling business.
Be clear about the Do's and Don'ts for staying compliant within the direct sales industry, your specific company, and marketing laws.
...and more
In this updated second edition you will also learn successful strategies from eight top direct selling professionals who share their "Tips from the Trenches."
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
