Brands, Arvidsson, Adam

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 10160.00 р.
Наличие на складе: Нет в наличии.

Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Schaefer Wolfgang, Kuehlwein J. P.
Название: Brand Myths: The Secrets of Prestige Branding
ISBN: 0749470038 ISBN-13(EAN): 9780749470036
Издательство: Неизвестно
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Цена: 7815.00 р.
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Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.

Автор: Mora, Pierre
Название: Wine positioning
ISBN: 3319244795 ISBN-13(EAN): 9783319244792
Издательство: Springer
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Цена: 9781.00 р.
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Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Автор: S. Hart; J. Murphy
Название: Brands
ISBN: 0333659090 ISBN-13(EAN): 9780333659090
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.

Автор: Morgan, Adam
Название: Eating the big fish
ISBN: 0470238275 ISBN-13(EAN): 9780470238271
Издательство: Wiley
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Цена: 4435.00 р.
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Описание: A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L?
Название: National Brands and Private Labels in Retailing
ISBN: 3319071939 ISBN-13(EAN): 9783319071930
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

Автор: Vinjamuri
Название: Accidental Branding : How Ordinary People Build Extraordinary Brands
ISBN: 0470165065 ISBN-13(EAN): 9780470165065
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt`s Bees, J.

Автор: Atherton, Julie
Название: Managing luxury brands
ISBN: 1398606405 ISBN-13(EAN): 9781398606401
Издательство: Неизвестно
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Цена: 7812.00 р.
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Описание: Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

Автор: Olga Louisa Kastner
Название: When Luxury Meets Art
ISBN: 3658045752 ISBN-13(EAN): 9783658045753
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Increasingly, luxury brands join forces with the arts today. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date.

Автор: Karin Pennemann
Название: Retail Internationalization in Emerging Countries
ISBN: 3834944912 ISBN-13(EAN): 9783834944917
Издательство: Springer
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Цена: 6986.00 р.
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Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Автор: Severin Dennhardt
Название: User-Generated Content and its Impact on Branding
ISBN: 365802349X ISBN-13(EAN): 9783658023492
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers` purchase decision process.

Автор: C. Torelli
Название: Globalization, Culture, and Branding
ISBN: 1349462187 ISBN-13(EAN): 9781349462186
Издательство: Springer
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Цена: 12157.00 р.
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Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.