The Marketing Matrix, Hastings, Gerard

Автор: Bosworth, Michael T.
Название: Solution selling
ISBN: 0786303158 ISBN-13(EAN): 9780786303151
Издательство: McGraw-Hill
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Цена: 6004.00 р.
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Описание: Solution Selling is the most comprehensive sales and sales management process available today.

Автор: Charlesworth, Alan,
Название: Digital marketing :
ISBN: 036770658X ISBN-13(EAN): 9780367706586
Издательство: Taylor&Francis
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Цена: 26136.00 р.
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Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Автор: Joseph H. Hancock II
Название: Fashion Brand Stories
ISBN: 1350135542 ISBN-13(EAN): 9781350135543
Издательство: Bloomsbury Academic
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Цена: 4750.00 р.
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Описание: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.

This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Автор: Hastings, Gerard
Название: The Marketing Matrix
ISBN: 0415678617 ISBN-13(EAN): 9780415678612
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Нет в наличии.

Автор: Vinay Kothari; Danny R. Arnold; Tamer Cavusgil; Ja
Название: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
ISBN: 331938676X ISBN-13(EAN): 9783319386768
Издательство: Springer
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Цена: 23757.00 р.
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Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.

Автор: Jon M. Hawes; John Thanopoulos
Название: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386808 ISBN-13(EAN): 9783319386805
Издательство: Springer
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Цена: 23757.00 р.
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Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Автор: Naresh K. Malhotra
Название: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386794 ISBN-13(EAN): 9783319386799
Издательство: Springer
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Цена: 18167.00 р.
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Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Special Session Papers.- Research in Progress.

Автор: Robert L. King
Название: Minority Marketing: Issues and Prospects
ISBN: 331938693X ISBN-13(EAN): 9783319386935
Издательство: Springer
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Цена: 11179.00 р.
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Описание: This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects.

Автор: K. Grant; I. Walker
Название: Proceedings of the 1995 World Marketing Congress
ISBN: 3319386921 ISBN-13(EAN): 9783319386928
Издательство: Springer
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Цена: 23757.00 р.
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Описание: This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Pravat K. Choudhury
Название: Proceedings of the 1996 Multicultural Marketing Conference
ISBN: 3319386913 ISBN-13(EAN): 9783319386911
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia.

Автор: Jay D. Lindquist
Название: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386786 ISBN-13(EAN): 9783319386782
Издательство: Springer
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Цена: 18167.00 р.
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Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.

Автор: John C. Rogers III; William A. Dempsey; Charles W.
Название: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386778 ISBN-13(EAN): 9783319386775
Издательство: Springer
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Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.