Автор: Steimle Название: Chief Marketing Officers at Work ISBN: 1484219309 ISBN-13(EAN): 9781484219300 Издательство: Springer Рейтинг: Цена: 3912.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In-depth with individuals in top marketing roles, this book includes interviews with chief marketing officers (CMOs) such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School to those from hot startups such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.
Автор: Yi, Zhixian George (leadership Specialization Coor Название: Marketing services and resources in information organizations ISBN: 0081007981 ISBN-13(EAN): 9780081007983 Издательство: Elsevier Science Рейтинг: Цена: 10603.00 р. Наличие на складе: Поставка под заказ.
Описание:
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.
Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010.
Examines effective marketing techniques, approaches and strategies
Studies marketing from multiple perspectives
Empirical-based, theoretical, and practical
Systematic and comprehensive
Автор: Diana, David P. Название: Marketing for the mental health professional ISBN: 0470560916 ISBN-13(EAN): 9780470560914 Издательство: Wiley Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals.
Автор: Schultz Mike Название: Professional Services Marketing ISBN: 1118604342 ISBN-13(EAN): 9781118604342 Издательство: Wiley Рейтинг: Цена: 3802.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms.
Автор: Clark Nigel Название: Professional Services Marketing Handbook ISBN: 0749473460 ISBN-13(EAN): 9780749473464 Издательство: Неизвестно Рейтинг: Цена: 10748.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.
Автор: Drucker Название: Technology, Management and Society ISBN: 1138135100 ISBN-13(EAN): 9781138135109 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.
In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.
Автор: Shankar Название: Consumer Tribes ISBN: 1138169978 ISBN-13(EAN): 9781138169975 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.)The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Автор: Liozu Название: Pricing and Human Capital ISBN: 1138900524 ISBN-13(EAN): 9781138900523 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing career and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments.
Автор: Mauri Название: Place Branding ISBN: 1472455924 ISBN-13(EAN): 9781472455925 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Автор: Adkins Название: Cause Related Marketing ISBN: 1138136425 ISBN-13(EAN): 9781138136427 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.
'Cause Related Marketing': * positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment. * explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally. * uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing. * includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international. Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.
Описание: This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service.
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