Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 3658.00 р. 5226.00-30% Наличие на складе: Есть (1 шт.) Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Moran, M. Brooke Название: Organizational heartbeats ISBN: 0367431955 ISBN-13(EAN): 9780367431952 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using case studies to offer examples of best practices and providing a unique Purpose-Driven Model of Employee Engagement to guide efforts, the aim of this book is to help organizations thrive and create positive change by leveraging the power and talents of their employees.
Автор: Hardyment, Richard Название: The wellbeing purpose hardyment ISBN: 1138549304 ISBN-13(EAN): 9781138549302 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Wellbeing Purpose is the first book that explains how companies can make life better across their value chains from sourcing raw materials to innovating, marketing and selling products and services. It sets out the steps for any organisation to create profits (wealth creation) whilst simultaneously making life better.
Автор: Landa, Robin Название: Career is a promise ISBN: 1032496932 ISBN-13(EAN): 9781032496931 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Patricia Rossi; Nina Krey Название: Finding New Ways to Engage and Satisfy Global Customers ISBN: 3030025675 ISBN-13(EAN): 9783030025670 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Автор: Timo Wagenblatt Название: Software Product Management ISBN: 3030198707 ISBN-13(EAN): 9783030198701 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success.The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity.The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and “business” tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success.The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity.The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.
Building an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors. It's imperative that writers take control of their marketing, and build their author platform online.
The social media landscape has altered the way writers, readers, and publishers connect. The process of going from unknown to influencer is now more achievable than ever. Achieving social proof, brand recognition, and association with the right people will set you up for success.
This book will take you through an accelerated brand development process. The strategies shared will walk you through the process to create a powerful personal brand. You will discover how designing a personal brand and identity is tied to your strengths and your unique writing style.
Are you passionate about an idea and on a mission to share your ideas with the world? Are you dreaming of becoming a successful published author? Does the concept of marketing scare you? Are you overwhelmed with technology?
It's now more important than ever that as a writer, you use the right strategies and proper research before you start writing your book. This book will help you uncover how writers are harnessing the power of the Internet, and their own creativity, to build a successful author career. There are mistakes that authors should avoid doing on the Internet that negatively affects their reach. Social media makes building an author platform easier than ever, but many authors struggle to get it right.
With proven strategies, easy-to-replicate formulas, and practical tips; this book makes it easier, less expensive, and more possible than ever to stand out from the crowd. The tips apply no matter if your goal is to become a full time author or speaker, launch a business or grow a ministry.
In this informative guide you will walk through the process of building an author platform without the overwhelm. Even if you are technologically challenged, this book will guide you with easy-to-follow actionable steps. It shares how to navigate the changing world of book publishing and how you can get your book to market faster through self publishing.
We cover up-to-date best practices using new media like Facebook, Amazon, YouTube, Email marketing, Television, Podcasts and working with the Media.
In this book you will discover:
A personal branding strategy to help you create a powerful brand.
Strategies for marketing your books to reach your ideal readers.
Best practices in email marketing to grow an audience fast.
A personal branding social media strategy to become a recognized name online.
Social media marketing strategies to boost your visibility.
Email marketing free tools to get started quickly.
How to work with publishers, editors, publicists, podcasters, TV and the media.
The do's and don'ts of Facebook and Video marketing.
How to self publish a book to elevate your authority in your market.
Book marketing strategies to put you on the path to best seller success.
Leveraging Facebook and Amazon AMS advertising to grow book sales.
Автор: Moore Tim Название: Sold On Purpose: Marketing to The Conscious Consumer ISBN: 0578472171 ISBN-13(EAN): 9780578472171 Издательство: Неизвестно Рейтинг: Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
"HOTTEST. COOLEST. BIGGEST. NEWEST."
These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive.
"Today's conscious consumers want brands that have values and purpose, not just products and service."
Sold On Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong. You will learn how to create a unique brand narrative that tells not just what you do, but why you do it.
Written by three-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today.
Автор: Kathleen Miller Perkins Название: Leadership and Purpose: How to Create a Sustainable Culture ISBN: 0367217694 ISBN-13(EAN): 9780367217693 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides information, tips and tools to assess and strengthen a company for ongoing success through incorporating socially responsible approaches.
Автор: Weinstein Название: Superior Customer Value ISBN: 0815380003 ISBN-13(EAN): 9780815380009 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Название: Perspectives on Purpose ISBN: 036711237X ISBN-13(EAN): 9780367112370 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
Название: Perspectives on Purpose ISBN: 0815387245 ISBN-13(EAN): 9780815387244 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
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