Brand Psychology The Art and Science of Building Strong Brands, Busche, Laura
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Mark Margaret, Pearson Carol S., Mark Margaret Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ISBN: 0071364153 ISBN-13(EAN): 9780071364157 Издательство: McGraw-Hill Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть (1 шт.) Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Автор: Gill Libby Название: Capture the Mindshare and the Market Share Will Follow ISBN: 113727851X ISBN-13(EAN): 9781137278517 Издательство: Springer Рейтинг: Цена: 2794.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.
Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.
Автор: C. Torelli Название: Globalization, Culture, and Branding ISBN: 1349462187 ISBN-13(EAN): 9781349462186 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
Автор: Skinner Steve Название: Building Strong Communities ISBN: 1352007851 ISBN-13(EAN): 9781352007855 Издательство: Springer Рейтинг: Цена: 3912.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Building Strong Communities is an introductory textbook that contains practical tools, down-to-earth frameworks and useful methods, a valuable resource for working with communities. A key focus of the book is on empowering the grass roots - building people, groups, organisations, partnerships and networks.
In particular, it describes how strong communities might look with seven key features and introduces a new 'Wheel of Participation' as a useful planning framework. Written by a practitioner for both students and other practitioners, the book combines theory and practice, draws on recent research and is packed with practical examples.
This is key reading for Community Studies, Social Work or Youth and Community programmes, and will also be useful in many different settings, such as regeneration, local government, health and housing.
Описание: Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities.
Автор: Brian McGurk Название: Stand Out!: Building Brilliant Brands For The World We Live In ISBN: 1951527526 ISBN-13(EAN): 9781951527525 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4012.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Stand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation….it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
Every entrepreneur knows that achieving success in a new business is all about effective marketing. And good marketing is all about branding. Choosing the right brand can make or break a company. But how do you go about making that all-important decision? By using this highly informative book
Knowing the core of your company will save you time, money, and resources, and will steer you toward the right target market. Branding for Success is a guided activity book that assists both new and seasoned business owners in dissecting their optimal core brand. Distinct activities will take you through the process of naming your company or product, creating a dynamite logo, defining a concise vision and mission statement, defining your target audience, and attracting investors. Having those things nailed will give you confidence in marketing your brand and excitement for the journey ahead. Branding for Success is your guide to becoming one of the leading entrepreneurs in your field.
Автор: Roll Martin Название: Asian Brand Strategy ISBN: 1137359161 ISBN-13(EAN): 9781137359162 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Автор: Busche, Laura Название: Brand psychology ISBN: 1032373725 ISBN-13(EAN): 9781032373720 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to:Develop memorable brands that resonate with their target audienceCreate powerful brand stories, archetypes, and strategies for growthNavigate brand management with mindful communication and active shaping of associationsContaining cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.
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