Автор: Sutherland Название: Transmedia Brand Storytelling ISBN: 9819940001 ISBN-13(EAN): 9789819940004 Издательство: Springer Рейтинг: Цена: 5030.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Описание: A critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. It features coverage on a broad range of topics such as cyber behaviour, human-computer interaction, and transmedia.
Storytelling for VirtualReality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied, transformed, and transcended in Virtual Reality. Interviews, conversations, and case studies with both pioneers and innovators in VR storytelling are featured, including industry leaders at LucasFilm, 20th Century Fox, Oculus, Insomniac Games, and Google.
For more information about story, Virtual Reality, this book, and its author, please visit StorytellingforVR.com
Автор: McErlean Kelly Название: Interactive Narratives and Transmedia Storytelling ISBN: 113863882X ISBN-13(EAN): 9781138638822 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos.
Описание: Offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. The book features coverage on a broad range of topics, including cyber behaviour, human-computer interaction, and transmedia.
Описание: This hands-on guide takes you through VR development essentials for desktop, mobile, and browser-based applications. You`ll explore the three go-to platforms-OculusVR, Gear VR, and Cardboard VR-as well as several VR development environments, programming tools, and techniques.
Автор: Uskali Turo, Gynnild Astrid, Jones Sarah Название: Immersive Journalism as Storytelling: Ethics, Production, and Design ISBN: 0367713292 ISBN-13(EAN): 9780367713294 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sets out cutting edge new research and examines future prospects on 360-degree video, virtual reality (VR) and augmented reality (AR) in journalism, analyzing and discussing virtual world experiments from a range of perspectives.
Автор: Tom Dieck M. Claudia, Jung Timothy H., Loureiro Sandra M. C. Название: Augmented Reality and Virtual Reality: New Trends in Immersive Technology ISBN: 3030680851 ISBN-13(EAN): 9783030680855 Издательство: Springer Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020.
Описание: This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Автор: S?nchez Laws, Ana Luisa Название: Conceptualising Immersive Journalism ISBN: 1032337990 ISBN-13(EAN): 9781032337999 Издательство: Taylor&Francis Рейтинг: Цена: 3061.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Groeppel-Wegener, Alke Kidd, Jenny (Cardiff University, UK) Название: Critical Encounters with Immersive Storytelling ISBN: 1032093951 ISBN-13(EAN): 9781032093956 Издательство: Taylor&Francis Рейтинг: Цена: 3520.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A uniquely interdisciplinary look at storytelling in digital, analogue and hybridised contexts, this book traces different ways stories are experienced in our contemporary mediascape. It uses an engaging range of current examples to explore interactive and immersive narratives.
Автор: Aurelia Название: Immersive Technology in Smart Cities ISBN: 3030666093 ISBN-13(EAN): 9783030666095 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents recent trends and enhancements in the convergence of immersive technology and smart cities. The authors discuss various domains such as medical education, construction, brain interface, interactive storytelling, edification, and journalism in relation to combining smart cities, IoT and immersive technologies.
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