Contemporary selling, Johnston, Mark W. (rollins College, Usa) Marshall, Greg W. (rollins College, Usa) Ogilvie, Jessica L.
Старое издание
Автор: Johnston, Mark W. (rollins College, Usa) Marshall, Greg W. (rollins College, Usa) Название: Contemporary selling ISBN: 0367435179 ISBN-13(EAN): 9780367435172 Издательство: Taylor&Francis Цена: 13014.00 р. Наличие на складе: Поставка под заказ. Описание: This is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. It enables salespeople to build relationships successfully and create value with customers.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Bertini, Marco Название: Ends Game ISBN: 0262542773 ISBN-13(EAN): 9780262542777 Издательство: MIT Press Рейтинг: Цена: 2702.00 р. 3377.00-20% Наличие на складе: Есть (1 шт.) Описание: Social media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don`t need a newspaper, just your phone. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators` communication on Twitter, the individual and constituent forces that shape it, and the agendas that result.
Автор: John Hoover Название: How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone ISBN: 0471718548 ISBN-13(EAN): 9780471718543 Издательство: Wiley Рейтинг: Цена: 1551.00 р. 2216.00-30% Наличие на складе: Есть (1 шт.) Описание: HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don`t even realize when they are getting the deal of a lifetime.
Автор: Ann Petermans, Charles Dennis, Katelijn Quartier, T. C. Melewar Название: The Value of Design in Retail and Branding ISBN: 1800715803 ISBN-13(EAN): 9781800715806 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Описание: If you want to discover how to close sales using the absolute best practice (one that's non-pushy, flexible, natural & easy to learn) then read this book.
Author James Muir shares unique insights on how 'closing the sale' can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales.
Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It's zero pressure and involves just two questions. It's a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the -stigma- of selling or find the selling process awkward or uncomfortable.
In The Perfect Close: The Secret to Closing Sales you will learn:
A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions.
How traditional closing techniques damage trust & what you can do remain on emotionally higher ground.
How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant.
A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage.
How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business.
A natural way to close that doesn't require that you change your personality or become someone you're not.
How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments.
How to add value on every sales encounter.
Everything you need to know to advance every sale to closure
The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness.
This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure.
If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process.
If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level.
SPECIAL BONUSES
With this book you will get access to a myriad of complimentary online resources including: The Perfect Close Reference Model, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and more.
Print them out and use these resources to help you while selling or just to refresh what you've learned.
My intent is to genuinely help you. This is a no-risk purchase. If you don't agree that The Perfect Close is the best practice for closing sales that you have ever read I will buy you the closing book of your choice.
Scroll up and Purchase The Perfect Close right now. Then jump right to Chapter 12 and you'll have the technique before the end of the chapter. Purchase The Perfect Close right now and discover for yourself how to close more sales.
Are you looking to sell items on Amazon but have no idea how to get started? Then read below to build your Amazon selling business.
It is no doubt that the days of permanent stable jobs are slowly winding down to an end. While the employer wants productivity, the employee wants higher incomes, independence and flexibility. Whoever can merge the four - productivity, higher incomes, independence and flexibility becomes the modern-day king of the market. Everyone is in a market, be it of products (merchants) or services (employees and professional consultants). To earn higher incomes, you need to boost your income opportunities and your earning potential. Online income opportunities have become the best way to maximize your income, part-time. Amazon leads the pack in providing you these opportunities through marketing and selling of consumer products.
You need a Blueprint to Selling on Amazon to be able to be not just a seller earning passive income on Amazon but a shrewd seller optimizing the best of available opportunities. This guide empowers you with hands-on practical information on how you can start selling on Amazon and make $2000 a month profit on side income, part time.
Your road to financial freedom begins with your determination to be free. Information is the power that you need to set yourself free. This book is a blueprint to that success.
Shopify: Step by Step Guide on How to Make Money Selling on Shopify offers practical, first-hand knowledge on how to prepare yourself for running an ecommerce business, how to setup your online store, and how to take advantage of technology in order to succeed.
It doesn't take a computer guru to be successful with an online business anymore. With Shopify and the willingness to learn, almost anybody can succeed in ecommerce these days.
Do you want to take your financial future into your own hands with a limited amount of upfront capital? Are you willing to put in a lot of hard work? With help, you can make smart decisions along the way. It doesn't take thousands of dollars to get started; it just takes a smart approach.
With this book, you'll learn:
How to conduct important market research and product research to ensure that your efforts are spent on viable products and within viable niches.
How to source products to sell in your ecommerce store, including wholesalers, private label, and dropshipping suppliers.
How to setup your ecommerce store through Shopify, and how to best customize it to fit your target demographic. You'll be amazed at how easy it is to create an attractive online store
How to implement search engine optimization tips and tricks in blogs, product descriptions, and all your content in order to improve your overall visibility.
How to start relationships with wholesalers, dropshippers, and other people within your industry in order to grow and remain relevant.
How to integrate dropshipping into your ecommerce business in order to scale it to huge levels without the fuss of hiring a lot of employees or working yourself to the bone.
How to notice trends within your niche and take advantage of the holiday shopping season to increase your earnings.
And much more
With the head start afforded to you through this practical advice, you will be able to avoid common blunders and excel in ways that are often completely lost on first-time entrepreneurs. Take charge of your life today, become your own boss, and begin the journey that will set you free from the day job you no longer love.
Автор: Hadas, Leora Название: Authorship as promotional discourse in the screen industries ISBN: 0367504049 ISBN-13(EAN): 9780367504045 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
Описание: An enlightening guide for sales representatives and entrepreneurs alike that teaches readers how to be a master storyteller and shows them how whoever tells the best story gets the sale.
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