Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Murynets Ilona Название: Optimal Investment And Marketing Strategies ISBN: 9814383260 ISBN-13(EAN): 9789814383264 Издательство: World Scientific Publishing Рейтинг: Цена: 11246.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.
Описание: Encourages teachers and researchers to advance reasoning, communication and connections in mathematics classrooms. This title illustrates evidence-based practices that school teachers and researchers can experiment with in their own classrooms to bring about meaningful learning outcomes.
Описание: A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Название: Fuzzy sets in management, economics and marketing ISBN: 9810247532 ISBN-13(EAN): 9789810247539 Издательство: World Scientific Publishing Рейтинг: Цена: 13464.00 р. Наличие на складе: Поставка под заказ.
Описание: The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
Описание: This book shows you - through examples and puzzles and intriguing questions - how to make your computer reason logically. To help you, the book includes a CD-ROM with OTTER, the world's most powerful general-purpose reasoning program. The automation of reasoning has advanced markedly in the past few decades, and this book discusses some of the remarkable successes that automated reasoning programs have had in tackling challenging problems in mathematics, logic, program verification, and circuit design. Because the intended audience includes students and teachers, the book provides many exercises (with hints and also answers), as well as tutorial chapters that gently introduce readers to the field of logic and to automated reasoning in general. For more advanced researchers, the book presents challenging questions, many of which are still unsolved.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Автор: Schockaert Steven Et Al Название: Reasoning About Fuzzy Temporal And Spatial Information From The Web ISBN: 9814307890 ISBN-13(EAN): 9789814307895 Издательство: World Scientific Publishing Рейтинг: Цена: 30888.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A work that comprehensively studies fuzzy temporal and spatial information, starting from the basics on fuzzy set theory and temporal/spatial reasoning, the development of a new model to represent fuzzy temporal/spatial information, the study of efficient and complete reasoning algorithms, and their application in an information retrieval context.
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