Role of Language and Corporate Communication in Greater China, Patrick P.K. Ng; Cindy S.B. Ngai
Автор: Hart Название: Communication And Language Analysis In The Corporate World ISBN: 1466649992 ISBN-13(EAN): 9781466649996 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While personal variables like age, education and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organisational traditions.Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone - customers, colleagues and CEOs - effectively.
Автор: Stanton Richard Название: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
Автор: Cornelissen Joep P Название: Corporate Communication ISBN: 1473953707 ISBN-13(EAN): 9781473953703 Издательство: Sage Publications Рейтинг: Цена: 6651.00 р. Наличие на складе: Поставка под заказ.
Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 7595.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
This volume presents in-depth studies on leading themes in education policy and intercultural communication in contemporary Asia, covering empirical as well as theoretical approaches, and offering both an in-depth investigation of their implications, and a synthesis of areas where these topics cohere and point to advances in description, analysis and theory, policy and applications.
The studies address key questions that are essential to the future of education in an Asia where intercultural communication is ever more important with the rise of the ASEAN Economic Community and other international initiatives. These questions include the properties of the increasing globalisation of communication and how it plays out in Asia, especially but not exclusively with reference to English, and how we can place intercultural communication in this context, as well as studies that highlight intercultural communication and its underlying value systems and ideologies in Asia.
Автор: Weronika Szubko-Sitarek; ?ukasz Salski; Piotr Stal Название: Language Learning, Discourse and Communication ISBN: 3319004182 ISBN-13(EAN): 9783319004181 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume brings together papers on a wide spectrum of topics within the broad area of language acquisition, stressing the interconnections between applied and theoretical linguistics, as well as language research methodology.
Автор: Xia, Jingfeng Название: Scholarly Communication at the Crossroads in China ISBN: 0081005393 ISBN-13(EAN): 9780081005392 Издательство: Elsevier Science Рейтинг: Цена: 9255.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholarly Communication at the Crossroads in China follows the dichotomy paradox to focus on both achievements and challenges at every step of the scholarly communication process, highlighting Insights and trends in academic infrastructure and scholarly behaviors within the context of local economic, political, and technological development. . Since China adopted an open-door policy in the late 1970s, it has experienced a dramatic economic transformation. With a growth rate around 10% over the past three decades, China is now the second largest economy by nominal gross domestic product and by purchasing power parity in the world. Economic success has impelled restructurings in almost all aspects of the social and cultural settings. Among other changes, the new pursuits of education, research, and scholarship have redefined the academic community with its development across generations and ideologies.
Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
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