Die Klinik als Marke, Sabine Nemec; Harald J?rgen Fritsch
Название: Reconnecting Marketing to Markets ISBN: 0199578079 ISBN-13(EAN): 9780199578078 Издательство: Oxford Academ Рейтинг: Цена: 8870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Описание: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.
Автор: Piercy Название: Export Strategy: Markets and Competition (RLE Marketing) ISBN: 1138790192 ISBN-13(EAN): 9781138790193 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company?s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Автор: Nick Wilde & Philip R. Holden Название: Marketing and PR ISBN: 0713675462 ISBN-13(EAN): 9780713675467 Издательство: A & C Black Рейтинг: Цена: 1335.00 р. Наличие на складе: Поставка под заказ.
Описание: Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won`t benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Harlan E. Spotts Название: Revolution in Marketing: Market Driving Changes ISBN: 3319385739 ISBN-13(EAN): 9783319385730 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Jesko Perrey, Thomas Bauer, Dennis Spillecke, Tjark Freundt, Jonathan Gordon Название: Marketing Performance: How marketers drive profitable growth ISBN: 1119278333 ISBN-13(EAN): 9781119278337 Издательство: Wiley Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drive marketing ROI with an investor`s mindset and a proven toolkit Top marketers today don`t shy away from financial accountability.
Автор: Marinov Название: Marketing in the Emerging Markets of Islamic Countries ISBN: 1403991731 ISBN-13(EAN): 9781403991737 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Автор: Gross Johann Название: Market Entry Strategies for Saturated Markets ISBN: 3656460965 ISBN-13(EAN): 9783656460961 Издательство: Неизвестно Цена: 6535.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Nьrnberg (IOM), course: Marketing, language: English, abstract: Executive Summary: This assignment occupies with the challenges of market entry strategies in saturated market, especially in the fashion industry. A new market entry needs a specific prepar-ing. Many environmental tasks of the investment have to be cleared before entering a new market. The right combination of market entry strategies help to succeed such a huge investment. Exporting, licensing, franchising, joint ventures and direct investments are some possibilities how a market entry strategy can look like but finding the right strategies for the given market situation is a difficult issue. Every strategy has ad-vantages and disadvantages which have to be considered if the investment should lead into a success. And as already mentioned, a saturated market is not a usual market, it has specific challenges which have to be managed. A market entry in a saturated market can only be successful if the company wins market shares from other competitors and the challenge is to find out how this can work. The Adidas Group showed how they could enter the US sports fashion market which is a saturated market, too. The company used a mix of the named strategies to win market shares in the host-country. And that is the way how to manage these challenges; every market entry in saturated markets has to be planned carefully and all influencing factors have to be considered. There is no general roadmap either every market entry needs its own map developed.
Описание: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.
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