Описание: Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.
Автор: Maurizio Atzeni Название: Workers and Labour in a Globalised Capitalism ISBN: 023030317X ISBN-13(EAN): 9780230303171 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An introduction to work and society for undergraduate and postgraduate students. This new text brings together international experts on work and employment from a range of disciplines to debate key themes and issues related to work in a globalised economy.
Автор: Silver Название: The Essentials of Marketing Research ISBN: 041589929X ISBN-13(EAN): 9780415899291 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Автор: Bradley Efron and Trevor Hastie Название: Computer Age Statistical Inference ISBN: 1107149894 ISBN-13(EAN): 9781107149892 Издательство: Cambridge Academ Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The twenty-first century has seen a breathtaking expansion of statistical methodology, both in scope and in influence. 'Big data', 'data science', and 'machine learning' have become familiar terms in the news, as statistical methods are brought to bear upon the enormous data sets of modern science and commerce. How did we get here? And where are we going? This book takes us on an exhilarating journey through the revolution in data analysis following the introduction of electronic computation in the 1950s. Beginning with classical inferential theories - Bayesian, frequentist, Fisherian - individual chapters take up a series of influential topics: survival analysis, logistic regression, empirical Bayes, the jackknife and bootstrap, random forests, neural networks, Markov chain Monte Carlo, inference after model selection, and dozens more. The distinctly modern approach integrates methodology and algorithms with statistical inference. The book ends with speculation on the future direction of statistics and data science.
Автор: McQuarrie Edward F. Название: The Market Research Toolbox: A Concise Guide for Beginners ISBN: 1412991730 ISBN-13(EAN): 9781412991735 Издательство: Sage Publications Рейтинг: Цена: 13464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.
Автор: Sarstedt Название: A Concise Guide to Market Research ISBN: 3662567067 ISBN-13(EAN): 9783662567067 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Автор: McQuarrie Edward F. Название: The Market Research Toolbox: A Concise Guide for Beginners ISBN: 1452291586 ISBN-13(EAN): 9781452291581 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
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