Описание: The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
Описание: E-commerce has conquered much market share, but most companies make insufficient profit online. Learn how to become profitable by creating a unique digital experience based on open human interaction and craftsmanship. Ger van den Buijs created an inspiring vision on onlife (online & offline) commerce and shares hands-on action plans to get started.
Автор: Sachs Название: What the New Breed of CMOs Know That You Don`t ISBN: 1138271888 ISBN-13(EAN): 9781138271883 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
How to do selling much better and easier? This book will help you to achieve more successful sales outcomes and personal communications
You are either a professional sales person who earns very well or you are a 'counter hopper' who earns little and is bored with your selling job Tough but true. It is not hard to become a happy, high earning professional, it is much less di icult than living a boring and badly paid working life.
We are all 'selling' something one way or another all our life; a product or service, big ideas or personal issues. We 'sell' to our wives or husbands, the children, as well as to actual customers. This work, and its sometimes unusual ideas and methods, will unlock tan easier way to successfully influence people in the sales environment and at home. Read it, use it and achieve better sales and marketing results.
Selling products and ideas is influencing people, and that it is no more or less than focused interpersonal communications; The 'Agreement Summary of Selling Solutions' does not need tricky schemes or torturous feats of mind. But you do need to learn a new modern and fast way of convincing people and doing so ethically.
To make More Sales needs you to get involved with yourself - and others in a di erent way to how you might have until now. You do need to know the clearest and simple steps of selling; they are in this book, but there is a lot more help here for you to become a greater and better paid communicator.
STOP SELLING
Stop doing what never worked so well...stop using all those old fashioned, far too often repeated throw away lines you thought was selling. Become a professional communicator- salesperson.
Stay on top of the sales game with strategies from the world's biggest leaders
The art and science of selling has never been more complex, demanding, or potentially lucrative. As a sales professional, you know that staying ahead of the game means continually educating yourself-both in the successful techniques that have stood the test of time and about the freshest new ideas on everything-from generating leads to creating trust, from branding your business to closing the deal.
That's why Everything I Know About Sales Success is so helpful. It's full of powerful insights and strategies from the nation's top-selling individuals and companies on everything from providing customer service to branding. You'll discover:
How top CEOs like Citigroup's Sandy Weill and Merrill Lynch's David Komansky rose to the top-and how they sell from behind the big desk
Eight ways to become more Trump-like in your sales career
Sales and marketing concepts that led Michael Dell and his company to the undisputed leadership position in the PC industry
Arnold Schwarzenegger's lessons for flexing your selling muscles
Nine management tips from Intel's Andy Grove
Whether you're starting at the bottom or have the top office in view, the collective experiences and strategies that propelled these driven people up the corporate ladder can serve as an invaluable guide, helping you to win the hearts and minds of your own customers, break new ground, and eventually set the path for others to follow.
Описание: A series of diverse stories, collected by the authors on an around-the-world journey, that tell of real people who have made a sustainable mark on the world through their careers. This book will inspire you to do the same and show you how you can incorporate your values and visions into your work.
Автор: MaryLee Sachs Название: What the New Breed of CMOs Know That You Don`t ISBN: 1409455726 ISBN-13(EAN): 9781409455721 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don`t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
If you want to discover how to create a strong and positive perception about your business or cause, then keep reading...
In a market dominated by conglomerates, competition between small businesses is at its peak.
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
This book will prove its value as you see immediate and long-term gains as you slowly incorporate the branding techniques covered here.
Expect to learn all there is to learn about branding, from its ancient roots to the most current sophisticated techniques.
So if you want to master branding, scroll up and click the "add to cart" button
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
