Innovative Perspectives on Corporate Communication in the Global World, Olvera-Lobo Marнa Dolores, Gutiйrrez-Artacho Juncal, Rivera-Trigueros Irene
Автор: Ay?egul Ozbebek Tunc, P?nar Aslan Название: Business Management and Communication Perspectives in Industry 4.0 ISBN: 1522594175 ISBN-13(EAN): 9781522594178 Издательство: Mare Nostrum (Eurospan) Цена: 23839.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new ""normal"" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Автор: Aysegul Ozbebek Tunc, P?nar Aslan Название: Business Management and Communication Perspectives in Industry 4.0 ISBN: 1522594167 ISBN-13(EAN): 9781522594161 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31462.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new "normal" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Supply chains are significant in improving business efficiency. Sustainable supply chains help industries enhance their ecological, monetary, and social performance. Innovative research frameworks as well as the modelling of sustainability issues are significant to different stakeholder’s perspectives. This book guides researchers and practitioners through developing effective sustainable supply chains to meet UN Sustainable Development Goals (SDGs).
Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
Автор: Olvera-Lobo Marнa Dolores, Gutiйrrez-Artacho Juncal, Rivera-Trigueros Irene Название: Innovative Perspectives on Corporate Communication in the Global World ISBN: 1799868001 ISBN-13(EAN): 9781799868002 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts.
Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Описание: Globalization has brought many risks to the financial market. A much higher level of competition and certain laws and regulations have driven executive leaders to rely on more transparency and effective communication with different shareholders in order for their companies to not only flourish but survive. The Handbook of Research on Global Issues in Financial Communication and Investment Decision Making seeks to define the significance of financial communication and the necessary actions and strategies that companies should take to remain competitive. Highlighting topics such as investor relationships, audits, effective financial reporting, corporate governance, risk management, international business, and economic development, this book is ideally designed for researchers, academicians, executives, consultants, policymakers, and government officials seeking current research on maintaining strong lines of communication throughout the fiscal sector.
Автор: Varner, Iris Название: Intercultural communication in the global workplace ISBN: 0071289127 ISBN-13(EAN): 9780071289122 Издательство: Amazon Internet Рейтинг: Цена: 10450.00 р. Наличие на складе: Невозможна поставка.
Описание: Addresses the issues of culture and communication within the context of international business. This text provides examples of how cultural values and practices impact business communication. It explores the relationships among the cultural environments of the firm and the structure of the firm.
Описание: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
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