Innovative Perspectives on Corporate Communication in the Global World, Olvera-Lobo Marнa Dolores, Gutiйrrez-Artacho Juncal, Rivera-Trigueros Irene
Автор: Goodman, Michael B. Hirsch, Peter B. Название: Corporate communication ISBN: 1433119269 ISBN-13(EAN): 9781433119262 Издательство: Peter Lang Рейтинг: Цена: 29123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.
Автор: Olvera-Lobo Marнa Dolores, Gutiйrrez-Artacho Juncal, Rivera-Trigueros Irene Название: Innovative Perspectives on Corporate Communication in the Global World ISBN: 1799867994 ISBN-13(EAN): 9781799867999 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 34234.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Автор: Ay?egul Ozbebek Tunc, P?nar Aslan Название: Business Management and Communication Perspectives in Industry 4.0 ISBN: 1522594175 ISBN-13(EAN): 9781522594178 Издательство: Mare Nostrum (Eurospan) Цена: 23839.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new ""normal"" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Описание: Globalization has brought many risks to the financial market. A much higher level of competition and certain laws and regulations have driven executive leaders to rely on more transparency and effective communication with different shareholders in order for their companies to not only flourish but survive. The Handbook of Research on Global Issues in Financial Communication and Investment Decision Making seeks to define the significance of financial communication and the necessary actions and strategies that companies should take to remain competitive. Highlighting topics such as investor relationships, audits, effective financial reporting, corporate governance, risk management, international business, and economic development, this book is ideally designed for researchers, academicians, executives, consultants, policymakers, and government officials seeking current research on maintaining strong lines of communication throughout the fiscal sector.
Автор: Varner, Iris Название: Intercultural communication in the global workplace ISBN: 0071289127 ISBN-13(EAN): 9780071289122 Издательство: Amazon Internet Рейтинг: Цена: 10450.00 р. Наличие на складе: Невозможна поставка.
Описание: Addresses the issues of culture and communication within the context of international business. This text provides examples of how cultural values and practices impact business communication. It explores the relationships among the cultural environments of the firm and the structure of the firm.
Автор: Aysegul Ozbebek Tunc, P?nar Aslan Название: Business Management and Communication Perspectives in Industry 4.0 ISBN: 1522594167 ISBN-13(EAN): 9781522594161 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31462.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new "normal" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Автор: Stanton Richard Название: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
Автор: Lafarre Anne Название: AGM in Europe ISBN: 1787435342 ISBN-13(EAN): 9781787435346 Издательство: Emerald Рейтинг: Цена: 16464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Anne Lafarre combines wide ranging empirical legal and economic research to analyse and understand the real role of the AGM in the European businesses and corporate governance frameworks today.
Supply chains are significant in improving business efficiency. Sustainable supply chains help industries enhance their ecological, monetary, and social performance. Innovative research frameworks as well as the modelling of sustainability issues are significant to different stakeholder’s perspectives. This book guides researchers and practitioners through developing effective sustainable supply chains to meet UN Sustainable Development Goals (SDGs).
Автор: Cornelissen Joep P Название: Corporate Communication ISBN: 1473953707 ISBN-13(EAN): 9781473953703 Издательство: Sage Publications Рейтинг: Цена: 6651.00 р. Наличие на складе: Поставка под заказ.
Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Автор: Patrick P.K. Ng; Cindy S.B. Ngai Название: Role of Language and Corporate Communication in Greater China ISBN: 3662468808 ISBN-13(EAN): 9783662468807 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book features not only the latest trends but also academic and industry practitioner stakeholders` perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region.
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