Double your price: the strategy and tactics of smart pricing, Falzani, David
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 2771.00 р. 3958.00-30% Наличие на складе: Есть (1 шт.) Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Santiago Lopez Название: Value-based Marketing Strategy ISBN: 162273033X ISBN-13(EAN): 9781622730339 Издательство: Неизвестно Рейтинг: Цена: 10116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently; - How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: - The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. - The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today s highly today s highly competitive business environment. - The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. - The Value Matrix is a practical tool for understanding the product s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. - The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product s life cycle. - Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. - The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. - The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.
Автор: Nagle, Thomas T. Название: The Strategy and Tactics of Pricing ISBN: 1032016817 ISBN-13(EAN): 9781032016818 Издательство: Taylor&Francis Рейтинг: Цена: 49764.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nagle, Thomas T. Название: The Strategy and Tactics of Pricing ISBN: 1032540729 ISBN-13(EAN): 9781032540726 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kagan Jeremy Название: Digital Marketing: Strategy and Tactics - 2 ed ISBN: 1732987092 ISBN-13(EAN): 9781732987098 Издательство: Неизвестно Рейтинг: Цена: 21622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book approaches digital marketing in two ways: from the point of view of the strategic
thinker - who might guide the vision in their organization requiring an understanding all of
the options available as well as how to evaluate them; and the tactical perspective, for the
roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch
campaigns themselves.
Each chapter is designed to present frameworks for thinking broadly and structurally about
the channel being discussed, but with many examples and exercises to bring the practical
deployment of digital marketing into a real-world focus.
Автор: Phillips Robert L. Название: Pricing and Revenue Optimization: Second Edition ISBN: 1503610004 ISBN-13(EAN): 9781503610002 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10659.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.
Описание: Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
Автор: Hinterhuber, Andreas (hinterhuber And Partners, Austria) Liozu, Stephan M. Название: Pricing strategy implementation ISBN: 1138332178 ISBN-13(EAN): 9781138332171 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Нет в наличии.
Описание: Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.
Описание: Create competitive advantage by successfully building technological disruption into your supply chains and implementing a new strategic roadmap.
Автор: Hill Peter Название: Pricing for Profit ISBN: 0749467673 ISBN-13(EAN): 9780749467678 Издательство: Kogan Page Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.
Описание: Get your pricing strategy right every time with proven, practical advice based on real life case studies.
Автор: Outram Chris Название: Digital Stractics ISBN: 113757481X ISBN-13(EAN): 9781137574817 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models.
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