Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, Brian Wansink
Автор: Wansink, Brian Название: Marketing nutrition ISBN: 0252074556 ISBN-13(EAN): 9780252074554 Издательство: Wiley EDC Рейтинг: Цена: 3087.00 р. Наличие на складе: Поставка под заказ.
Описание:
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Автор: Oliva DSouza Название: Soy and Soy-based Foods in Health and Nutrition ISBN: 1774077221 ISBN-13(EAN): 9781774077221 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22730.00 р. Наличие на складе: Нет в наличии.
Описание: Outlines the importance of soy in the world food market and emphasizes the manner in which soy is gaining importance in a world that is increasingly adopting a vegan diet. Soy is a rich source of protein and is a primary protein source in vegan food in US as well as in Asia Pacific regions.
Автор: Bagchi, Debasis Название: Biotechnology in Functional Foods and Nutraceuticals ISBN: 1420087118 ISBN-13(EAN): 9781420087116 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Поставка под заказ.
Автор: Chee-Beng Tan, Christine M. Du Bois, Sidney Mintz Название: The World of Soy ISBN: 0252033418 ISBN-13(EAN): 9780252033414 Издательство: Wiley EDC Рейтинг: Цена: 6006.00 р. Наличие на складе: Поставка под заказ.
Описание:
As the most ecologically efficient and economical source of complete protein in human food, soy is gradually attracting more use in the American diet for its nutritional and financial value. Derived from soybean plants--the leading export crop of the United States and the world's most traded crop--soy produced for human consumption is part of a global enterprise affecting the likes of farmers, economists, dieticians, and grocery shoppers. An international group of expert food specialists--including an agricultural economist, an agricultural sociologist, a former Peace Corps development expert, and numerous food anthropologists and agricultural historians--discusses important issues central to soy production and consumption: genetically engineered soybeans, increasing soybean cultivation, soyfood marketing techniques, the use of soybeans as an important soil restorative, and the rendering of soybeans for human consumption.
Contributors are Katarzyna Cwiertka, Christine M. Du Bois, H. T. Huang, Lawrence Kaplan, Jian-Hua Mao, Sidney W. Mintz, Akiko Moriya, Can Van Nguyen, Donald Z. Osborn, Erino Ozeki, Myra Sidharta, Ivan Sergio Freire de Sousa, Chee-Beng Tan, and Rita de Cássia Milagres Teixeira Vieira.
Автор: Fu, Jia-chen Название: Other milk ISBN: 0295744030 ISBN-13(EAN): 9780295744032 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4389.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the early twentieth century, China was stigmatized as the �Land of Famine.� Meanwhile in Europe and the United States, scientists and industrialists seized upon the soybean as a miracle plant that could help build modern economies and healthy nations. Soybeans, protein-packed and domestically grown, were a common food in China, and soybean milk (doujiang) was poised for reinvention for the modern age. Scientific soybean milk became a symbol of national growth and development on Chinese terms, and its competition with cow�s milk reflected China�s relationship to global modernity and imperialism.
The Other Milk explores the curious paths that led to the notion of the deficient Chinese diet and to soybean milk as the way to guarantee food security for the masses. Jia-Chen Fu�s in-depth examination of the intertwined relationships between diet, health, and nation illuminates the multiple forces that have been essential in the formation of nutrition science in China.
Автор: Fu, Jia-chen Название: Other milk ISBN: 0295744049 ISBN-13(EAN): 9780295744049 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13794.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the early twentieth century, China was stigmatized as the �Land of Famine.� Meanwhile in Europe and the United States, scientists and industrialists seized upon the soybean as a miracle plant that could help build modern economies and healthy nations. Soybeans, protein-packed and domestically grown, were a common food in China, and soybean milk (doujiang) was poised for reinvention for the modern age. Scientific soybean milk became a symbol of national growth and development on Chinese terms, and its competition with cow�s milk reflected China�s relationship to global modernity and imperialism.
The Other Milk explores the curious paths that led to the notion of the deficient Chinese diet and to soybean milk as the way to guarantee food security for the masses. Jia-Chen Fu�s in-depth examination of the intertwined relationships between diet, health, and nation illuminates the multiple forces that have been essential in the formation of nutrition science in China.
Название: Soy in Health and Disease Prevention ISBN: 036745405X ISBN-13(EAN): 9780367454050 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Perhaps the most authoritative book on the subject available in any language, Soy in Health and Disease Prevention presents the latest health and nutrition research and findings on soy products. Experts from Japan and other parts of the worldexplore the health benefits of the common soybean. The contributors explore the role of soy in cancer preven
Название: Functional Foods ISBN: 0367400413 ISBN-13(EAN): 9780367400415 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This major reference provides a comprehensive treatment of the physiological effects of foods and food components capable of promoting good health and preventing or alleviating diseases. It assembles, in one volume, extensive recent information on the nature and physiological effects of biologically-active components of major plant foods-cereals, oilseeds, fruits, and vegetables-and dairy and fish products. For the first time in any reference work, internationally renowned specialists discuss how to manufacture and evaluate food products with health enhancing effects, using both traditional and novel processing methods.
Entire chapters are devoted to functional food products from oats, wheat, rice, flaxseed, mustard, fruits, vegetables, fish, and dairy products. The chapter on designer vegetable oils covers all the recent developments in vegetable oils, including genetically modified oils and engineering and production of structured lipids. Functional products from quinoa, amaranth, beans, ginseng, echinacea, and other botanicals are covered in separate chapters. An authoritative final chapter discusses the present regulatory status of functional foods in the U. S., Japan, Canada, and the European Union. This chapter also discusses the assessment of natural products for use in promoting human health and as medicinal agents, considers where the burden of proof lies for showing the effect of a food product on a physiological or biochemical process, and explores the costs of making health claim. This comprehensive volume serves the information needs of food scientists and technologists, food process engineers, biochemists, nutritionists, public health professionals, and entrepreneurs involved in the design, processing, and marketing of new functional food products. Anyone who believes in the need for real foods that combine nutritional and medical benefits and who believes that such foods can be produced, will find this book invaluable.
Автор: Kaczor Название: Carotenoids - Nutrition, Analysis and Technology ISBN: 111862226X ISBN-13(EAN): 9781118622261 Издательство: Wiley Рейтинг: Цена: 19950.00 р. Наличие на складе: Поставка под заказ.
Автор: Saarela Maria, Saarela M. Название: Functional Foods: Concept to Product (Second Edition, 2) ISBN: 0081016891 ISBN-13(EAN): 9780081016893 Издательство: Elsevier Science Рейтинг: Цена: 30318.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first edition of Functional foods: Concept to product quickly established itself as an authoritative and wide-ranging guide to the functional foods area. There has been a remarkable amount of research into health-promoting foods in recent years and the market for these types of products has also developed. Thoroughly revised and updated, this major new edition contains over ten additional chapters on significant topics including omega-3 polyunsaturated fatty acids, consumers and health claims and functional foods for obesity prevention.Part one provides an overview of key general issues including definitions of functional foods and legislation in the EU, the US and Asia. Part two focuses on functional foods and health investigating conditions such as cardiovascular disease, diabetes, cancer, obesity and infectious diseases as well as and the impact of functional foods on cognition and bone health. Part three looks at the development of functional food products. Topics covered include maximising the functional benefits of plant foods, dietary fibre, functional dairy and soy products, probiotics and omega-3 polyunsaturated fatty acids (PUFAs).With its distinguished editors and international team of expert contributors, Functional foods: Concept to product is a valuable reference tool for health professionals and scientists in the functional foods industry and to students and researchers interested in functional foods.
Описание: The promotion of proper nutrition can assist in disease prevention and help to ensure an overall healthy lifestyle. Certain natural or processed foods are particularly useful in achieving and maintaining these goals.Examining the Development, Regulation, and Consumption of Functional Foods is an authoritative reference source for the latest scholarly material on the consumption and use of specific foods to prevent, manage, and treat diseases. Highlighting critical issues relating to the development, preparation, regulation, and overall benefits of functional foods, this book is ideally designed for medical practitioners, nutritionists, upper-level students, researchers, and academicians.
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