Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Morgan, Adam Название: Eating the big fish ISBN: 0470238275 ISBN-13(EAN): 9780470238271 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Название: Master class in brand planning ISBN: 0470517913 ISBN-13(EAN): 9780470517918 Издательство: Wiley Рейтинг: Цена: 6178.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 1988, on Stephen King`s retirement JWT published `The King Papers` a small collection of Stephen King`s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.
Автор: Hirschman Название: Branding Masculinity ISBN: 1138933392 ISBN-13(EAN): 9781138933392 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
Автор: Hirschman, Elizabeth Название: Branding Masculinity ISBN: 1032242566 ISBN-13(EAN): 9781032242569 Издательство: Taylor&Francis Рейтинг: Цена: 3520.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
Автор: Batey Mark Название: Brand Meaning ISBN: 1138839426 ISBN-13(EAN): 9781138839427 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.
Автор: Schoenherr, Jordan Richard Название: Existential Crises in Educational Administration and Leadership ISBN: 0367702568 ISBN-13(EAN): 9780367702564 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the theoretical foundations relevant to existential issues in educational leadership and management, taking inspiration from Munch`s painting The Scream.
Название: Leadership matters ISBN: 1138368849 ISBN-13(EAN): 9781138368842 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together a mix of authors of different faith traditions, to explore what spiritual and cultural transformation might look like. Chapter by chapter, this book examines our interior lives from the perspective of mind, body and soul.
Автор: Imhoff Diane Estelle Название: Whispers Turned Shrill: Poems from the Edge of Meaning ISBN: 1098370961 ISBN-13(EAN): 9781098370961 Издательство: World Scientific Publishing Рейтинг: Цена: 1097.00 р. Наличие на складе: Нет в наличии.
Описание: Diane Imhoff developed her love of poetry reading Sylvia Plath (for whom she has written the poem "Sylvia") and Anne Sexton in particular. She gave up writing poetry during the final years of her life because, in her words, "it all became too dark." That said, Whispers Turned Shrill ultimately represents a beacon of hope that points the reader in the direction of acceptance and wonder. Diane Imhoffs legacy will be her poetic insight as well as her kindness to her fellow travelers journeying together along that path into meaning.
Название: Leadership matters? ISBN: 1138572055 ISBN-13(EAN): 9781138572058 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In recent years we have seen what could be described as a moral meltdown in the corporate corridors of power. Few sectors have escaped high profile scandals, with public officials and leaders guilty of malpractice, duplicity, fraud and corporate malfeasance. Conventional leadership theories appear to be inadequate to equip those with power to act ethically and responsibly. At a more macro level, many of the social and environmental problems we face in the 21st century could in fact, be described as spiritual in nature, rooted in a flawed human condition.
Leadership Matters brings together an eclectic mix of authors of different faith traditions, to explore what this spiritual and cultural transformation might look like. For too long we have relied on external codes of conduct, which are, at best, blunt instruments for creating ethical practice. So, chapter by chapter, this book examines our interior lives from the perspective of mind, body and soul.
The unashamed premise of this book is that true and influential leadership comes from the inside with each chapter presenting what it means to lead respectfully, critically, responsibly and humbly in the gritty reality of the twenty first century workplace. This volume will be of keen interest to academics and practitioners in the field of leadership and the related disciplines.
Автор: Zsolnai Laszlo Название: Ethics, Meaning, and Market Society ISBN: 1032241969 ISBN-13(EAN): 9781032241968 Издательство: Taylor&Francis Рейтинг: Цена: 3520.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ethics, Meaning and the Market Society will be of interest to students at an advanced level, academics, researchers, and professionals. It addresses the topics with regard to ethics and will be of interest to researchers, academics, and students in the fields of ethics in economics, business, ecology, and society in a contemporary context
Автор: Arvidsson, Adam Название: Brands ISBN: 0415347157 ISBN-13(EAN): 9780415347150 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
