Perspectives in Marketing, Innovation and Strategy, Kotler, Philip

Автор: Stephanie Hintze
Название: Value Chain Marketing
ISBN: 3319384783 ISBN-13(EAN): 9783319384788
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: ГЇВїВЅ Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers` innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

Название: Place Event Marketing in the Asia-Pacific Region
ISBN: 0367423545 ISBN-13(EAN): 9780367423544
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

Автор: Cudny, Waldemar
Название: Place Event Marketing in the Asia Pacific Region
ISBN: 1032061014 ISBN-13(EAN): 9781032061016
Издательство: Taylor&Francis
Рейтинг:
Цена: 6430.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Foxall
Название: Corporate Innovation (RLE Marketing)
ISBN: 1138792403 ISBN-13(EAN): 9781138792401
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Автор: Foxall Gordon
Название: Corporate Innovation (Rle Marketing): Marketing and Strategy
ISBN: 1138966827 ISBN-13(EAN): 9781138966826
Издательство: Taylor&Francis
Рейтинг:
Цена: 7042.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Автор: Stephanie Hintze
Название: Value Chain Marketing
ISBN: 3319113755 ISBN-13(EAN): 9783319113753
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: ГЇВїВЅ Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers` innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

Автор: Storbacka, Kaj (university Of Auckland Business School New Zealand)
Название: Smash
ISBN: 1787437981 ISBN-13(EAN): 9781787437982
Издательство: Emerald
Рейтинг:
Цена: 14634.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.

Название: Innovation and strategy
ISBN: 1787548295 ISBN-13(EAN): 9781787548299
Издательство: Emerald
Рейтинг:
Цена: 18700.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Автор: Arora
Название: Global Business Value Innovations
ISBN: 3319779281 ISBN-13(EAN): 9783319779287
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds.

Автор: Delphine Horvath, Lindsay Karchin
Название: Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
ISBN: 135029943X ISBN-13(EAN): 9781350299436
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 5226.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Автор: Moser, Ted (prophet Consulting, Usa) Bloom, Charlotte (vsnry Inc, Uk) Akhtar, Omar (prophet Consulting, Usa)
Название: Winning through platforms
ISBN: 1804553018 ISBN-13(EAN): 9781804553015
Издательство: Emerald
Рейтинг:
Цена: 3454.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Winning through Platforms is your new go-to guide for modern competitive advantage.

Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.

How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.

Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.

This game-changing playbook will teach you how to:

• Revitalize your business through strategic use of platforms
• Design platforms that are compelling to customers and hard for competitors to match
• Accelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journey
• Innovate in high-impact benefit areas to differentiate your platform
• Elevate your customer’s personal platform experience
• Transform your enterprise and operations to drive superior performance

Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.

Learn the platform playbook. Find and apply your plays.

This book forms part of the American Marketing Association (AMA) leadership series.

Название: Toyota`s Global Marketing Strategy
ISBN: 1138059412 ISBN-13(EAN): 9781138059412
Издательство: Taylor&Francis
Рейтинг:
Цена: 5205.00 р.
Наличие на складе: Нет в наличии.