Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Автор: Chakrapani Название: Statistics in Market Research ISBN: 0470689374 ISBN-13(EAN): 9780470689370 Издательство: Wiley Рейтинг: Цена: 9179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Offering a comprehensive overview of statistics in market research
Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.
Описание: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Описание: This work deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management.
Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.
Автор: McQuarrie Edward F. Название: The Market Research Toolbox: A Concise Guide for Beginners ISBN: 1412991730 ISBN-13(EAN): 9781412991735 Издательство: Sage Publications Рейтинг: Цена: 13464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.
Автор: McQuarrie Edward F. Название: The Market Research Toolbox: A Concise Guide for Beginners ISBN: 1452291586 ISBN-13(EAN): 9781452291581 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
Автор: Takhar-Lail & Ghorbani Название: Market Research Methodologies ISBN: 1466663715 ISBN-13(EAN): 9781466663718 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research.Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Автор: ESOMAR Название: Market Research Handbook 5e ISBN: 0470517689 ISBN-13(EAN): 9780470517680 Издательство: Wiley Рейтинг: Цена: 17741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills.
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