Автор: Byoungho Jin; Elena Cedrola Название: Fashion Branding and Communication ISBN: 1137523425 ISBN-13(EAN): 9781137523426 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493946056 ISBN-13(EAN): 9781493946051 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Автор: Miguel Angel Gardetti; Subramanian Senthilkannan M Название: Handbook of Sustainable Luxury Textiles and Fashion ISBN: 9812876324 ISBN-13(EAN): 9789812876324 Издательство: Springer Рейтинг: Цена: 15672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first volume of this handbook explores different aspects of sustainable luxury textiles and fashion, broadly based on the following topics: Sustainability and business management, Value chain management, Use of materials and Sustainable production processes.
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Автор: Miguel Angel Gardetti; Subramanian Senthilkannan M Название: Handbook of Sustainable Luxury Textiles and Fashion ISBN: 981287741X ISBN-13(EAN): 9789812877413 Издательство: Springer Рейтинг: Цена: 14365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second volume of handbook explores different dimensions of the sustainable luxury textiles and fashion, broadly based on the following topics: Sustainable luxury Luxury and consumption Luxury, innovation and design potential Luxury and entrepreneurshipSustainable Luxury Management
Автор: Giacosa Название: Innovation in Luxury Fashion Family Business ISBN: 1137498641 ISBN-13(EAN): 9781137498649 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
Автор: Tsan-Ming Choi; Bin Shen Название: Luxury Fashion Retail Management ISBN: 9811029741 ISBN-13(EAN): 9789811029745 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Автор: Jones Robert Название: Branding: A Very Short Introduction ISBN: 0198749910 ISBN-13(EAN): 9780198749912 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Автор: Nguyen Bang Название: Asia Branding ISBN: 1137489952 ISBN-13(EAN): 9781137489951 Издательство: Springer Рейтинг: Цена: 8079.00 р. Наличие на складе: Поставка под заказ.
Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.
Название: CEO Branding ISBN: 1138013714 ISBN-13(EAN): 9781138013711 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
Автор: Jackson Название: Sonic Branding ISBN: 1403905193 ISBN-13(EAN): 9781403905192 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Описание: A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
Автор: Zavattaro Название: Place Branding through Phases of the Image ISBN: 1137394439 ISBN-13(EAN): 9781137394439 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
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